ABOUT US
A mother, a daughter, a vision.
Saashi London is a brand dedicated to uplifting women, celebrating confidence, strength, and individuality. Every piece is truly bespoke, crafted to fit each woman perfectly- because clothing should make her feel confident and empowered.
Saashi London is more than fashion- it’s an experience, a feeling, and a statement. Our designs are made to elevate, inspire, and empower the woman who wears them.
Every consultation is personal. Every design conversation matters. Every stitch is placed with purpose.
We are not simply creating outfits - we are crafting moments.
MEET THE TEAM
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Rav Paul
Creative Director and Co Founder
I’m Rav -founder of Saashi London and a buyer at one of the world’s most iconic luxury department stores, Harrods, where I work with premium luxury brands.
Designing has always been my passion - especially for women like me who want Indo‑Western pieces that feel chic, modern, and effortlessly stylish.
After my degree, I completed a short course at London college of Fashion, and since then I’ve continued to learn about fabrics, fit, and the industry through hands‑on experience. I draw inspiration from English fashion, blending timeless silhouettes and neutral tones with the cultural richness of Indo‑Western design.
I believe clothing should speak for you, reflect who you are, and make you feel incredible. Every piece we design here at Saashi London is created with intention, quality, and the purpose of empowering women to feel confident and their absolute best.
“Clothes are more than just fashion - they’re a feeling.”- Rav
Jasi Paul
Co Founder
I started Saashi with my daughter, Rav, at the end of 2017.
From a young age, creativity was a big part of my life. My sister and I would often design our own clothes, inspired by pieces we saw in catalogues or shop windows. We would then ask our mum- an experienced seamstress- to bring our ideas to life. She also made sure I learned to sew, a skill I remain deeply grateful for, along with the knowledge gained from working with different fabrics and styles.
When Rav came up with the idea for Saashi, it felt like a natural step for me to support her-not only through a difficult time in her life but also in nurturing her passion for fashion and design. Around the same time, I had been made redundant from my job, and starting this journey together gave me a renewed sense of purpose and confidence.
Why does this partnership work so well?
Because we are truly aligned-in our sense of style, our choice of materials, and even down to the smallest details like colour shades and trimmings.
Most importantly, I love working with my daughter and this journey has been as meaningful personally as it has been professionally.
OUR MISSION
BESPOKE DESIGN
At Saashi London, every design begins with intention. We create standout Indo-Western pieces that are made for the individual.
As a fully bespoke brand, each piece is either selected from our designs or tailored to suit you. We move beyond standardisation, shaping every piece around the woman who wears it.
This is not fashion for many, but design for one- where proportion, silhouette, and detail create effortless elegance.
